Hollywood merger would scale up the ‘Woke’

By Bill Flaig | February 19 2026

Featured in the New York Post

If two failing fast-food chains merged, Americans would not expect better meals. They would expect bigger portions of the same bad product. That is exactly what is unfolding in Hollywood today. A potential merger between Netflix and Warner Bros. Discovery is not a recipe for creative renewal. It is a plan to combine two of the most politically driven and culturally divisive studios into one even more powerful narrative machine.

The news that Netflix has granted Warner Bros. Discovery a seven-day waiver to reopen merger talks with Paramount Skydance should, in theory, signal opportunity. Corporate mergers in entertainment are supposed to be about efficiency, innovation, stronger content pipelines, and increasing shareholder value.

But this consolidation wave represents something far more consequential than a routine business transaction. If Netflix ultimately emerges as the dominant acquirer, it will unite two of the most culturally influential and ideologically aligned studios in America into a single narrative powerhouse. That should concern not only investors and consumers, but anyone worried about the growing cultural divide in this country.

Hollywood is not just another industry. It is the primary storytelling engine of the United States and one of the most powerful cultural exporters in the world. When consolidation occurs in entertainment, it does not merely concentrate market share. It concentrates the power to shape social norms, influence political discourse, and define what viewpoints are acceptable in mainstream culture.

The numbers already tell a stark story. Over the past five years, both Netflix and Warner Bros. Discovery have dramatically underperformed the S&P 500, trailing the index by roughly -44% and an astonishing -127%, respectively. That is not market fluctuation. That is structural failure driven in large part by alienating core audiences.

Instead of correcting course, a merger would scale up the very model that produced this failure. It would unite two studios widely criticized for prioritizing ideological messaging over storytelling, activism over creativity, and cultural engineering over entertainment.

Viewers did not abandon these platforms because of pricing or technology. They left because they were tired of being lectured. They left because they saw a steady stream of content promoting a narrow set of political and social viewpoints while dismissing or caricaturing others.

Unlike traditional monopolies that control goods or services, entertainment consolidation controls something far more consequential: cultural oxygen. When a handful of executives decide which stories get told and which perspectives are excluded, the result is not just reduced competition. It is a narrowing of acceptable public discourse.

This is why combining two of Hollywood’s most ideologically uniform studios would not calm America’s cultural tensions. It would inflame them. Millions of Americans already feel legacy media institutions do not reflect their values, their beliefs, or their lived experiences. Consolidation would reinforce that perception by concentrating even more of the liberal woke power in institutions viewed as politically one-sided.

Recent Senate antitrust hearings highlighted this divide. Lawmakers confronted Netflix leadership about the ideological direction of its children’s programming and broader content strategy. The questioning reflected a growing bipartisan concern: that dominant platforms are using their market power to normalize contested social ideologies for young audiences without meaningful transparency or accountability.

Parents are not imagining this shift. They see it in the content their children consume, and they are responding by canceling subscriptions, seeking alternatives, and building parallel entertainment ecosystems.

Supporters of consolidation argue that larger companies can deliver better products at lower cost. But in cultural industries, scale often produces the opposite effect. Larger conglomerates become more insulated from consumer feedback, more politically homogeneous internally, and more resistant to course correction.

A Netflix-led merger would not create a diversity of voices. It would institutionalize a single dominant cultural perspective at unprecedented scale.

The implications extend beyond domestic politics. Hollywood remains one of America’s most powerful instruments of global soft power. When that influence becomes concentrated within a narrow ideological framework, it risks exporting a distorted image of American society to the rest of the world.

There is also a clear alternative path. A stronger Paramount emerging from its Skydance partnership could represent a healthier outcome by encouraging competition in both business strategy and cultural perspective. Real competition, not consolidation, is what drives innovation, restores trust, and reflects the diversity of American audiences.

The planned spinoff of networks such as HGTV, TLC, TBS, and TNT into a separate Discovery Global entity does nothing to address the underlying problem, and CNN is not even part of the potential transaction. It merely reshuffles assets while leaving the core cultural dynamics unchanged.

Entertainment works best when it reflects the breadth of American life rather than attempting to reshape it. A merger between Netflix and Warner would not heal Hollywood’s credibility crisis. It would deepen it by concentrating even more cultural power in institutions already seen as disconnected from mainstream audiences.

This is not simply a media merger. It is a consolidation of cultural influence at a moment when the country is already deeply divided. Combining two of the most prominent “woke” studios into a single dominant force will not reduce cultural conflict. It will intensify it.

And until Hollywood rediscovers its commitment to storytelling that respects audiences rather than lectures them, scaling up the current model will only produce a larger, louder, and more polarizing echo chamber.

* 2/9/2021 until 2/9/2026 Total Returns: Netflix, Inc. was up +45.72%, Warner Bros. Discovery, Inc. (WBD) was down -37.45% while the S&P 500 was up +91.57%.

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The views expressed are those of the authors as of 2/17/26 and are subject to change without notice. These opinions are not intended to be a forecast of future events, a guarantee of results, or investment advice.

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